AI Consulting
A practical decision about where AI belongs in the work.
For creative and marketing leaders deciding whether a workflow is worth changing.
When it is needed
Start with the workflow.
Tool adoption often starts before the workflow is understood. The result is a collection of experiments with no shared test for usefulness, practicality or risk.
Approach
Four tests for an AI use case
Useful
It should remove a recurring constraint or improve a decision that matters.
Practical
It has to work with the people, inputs and tools already involved in the workflow.
Reviewable
A person must be able to inspect the judgment, quality and usage before output moves on.
Reversible
It can be tested inside one contained workflow without changing everything around it.
Scope
What the engagement produces
- Workflow opportunity map
- Prioritized use cases
- Tool and workflow recommendation
- Pilot brief and review criteria
Bring the brief. Leave with a direction.
Usually bought as
Creative Consultation
When you need a decision or a second opinion rather than production, a paid session with Emanuel is the right start.
Sessions from $750
