Creative & Brand.
One direction.
Identity, campaigns and the creative that carries them.
Explore the capabilities
Branding
A recognizable identity, with rules that help it stay recognizable.
For new companies and established brands whose identity no longer matches what they have become.
- Positioning and identity principles
- Logo and core visual system
- Type, color, imagery and voice
- Guidelines and starter applications
How the work comes together
The rules that make it recognizable
Find the constant
Define what should remain recognizable wherever the brand appears.
Build the language
Develop the logo, type, color, imagery and voice together, then try them on real applications.
Make it usable
Write the rules and provide starter applications so the identity can be extended without being reinterpreted each time.
Campaign Creative
One idea, held together across every channel it runs in.
Across paid, owned and physical channels.
- The campaign concept
- A visual and verbal system
- Key visuals
- Channel expressions
- A launch toolkit
How the work comes together
The idea, and everything that answers to it
The concept
Tested against the brief before anything is made.
A master expression
The key visual every format refers back to.
Channel versions
Adapted without reinterpreting the idea.
Ad Creative
Paid-media creative made to test, learn and keep moving.
Paid social, display and search creative.
- Static and animated ads
- Resizes for each placement
- Concept variations
- Message and offer variations
- A testing matrix that isolates one variable
How the work comes together
How a round is built to teach you something
One variable a round
Each round changes one thing, so the result means something.
Made for the placement
Built for where it runs, not resized into it after.
Read the round
Keep the winner, retire the rest.
Feed it forward
The winner becomes the next round's starting point.
Illustration
An illustration language the brand owns.
For brands that need imagery stock can't provide.
- A defined illustration style
- Hero illustrations
- Spot illustrations
- Icon sets
- Editorial illustration
How the work comes together
What makes it a language, not a set of pictures
Found by drawing
Explored on your real subjects first, not picked as a look.
Line and mark
How the drawing is made.
Color and proportion
How color behaves, and how space is handled.
What it never does
The exclusions that keep the style coherent and extendable.
Presentation Design
Decks built around the decision they are asking for.
For sales teams, founders raising money and leaders on stage.
- Pitch and sales decks
- Investor presentations
- Keynote and stage design
- Master slide templates
- The argument structure itself
How the work comes together
Argument first, then the deck
Settle the argument
Agreed in plain text, before any slide.
One job per slide
Each slide carries one point.
Evidence with the claim
The proof sits with the point it supports.
A master to build on
The team builds the next deck from it.
Packaging
One pack system that holds the brand, the information and every variant.
For a single product or a full range.
- Packaging concepts
- A SKU and range system
- Dieline artwork
- Retail and eCommerce imagery
- Variant rules for color, naming and information
How the work comes together
Front, information, range, production
The front
Recognition in seconds.
The information
Everything that must be present and legible.
The range
Rules so variants stay related as the line grows.
Production
Dieline artwork prepared to the vendor specification.
Design made for the physical result, prepared to the vendor specification.
For anything that ends up on paper, card, vinyl or a wall.
- Brochures and collateral
- Direct mail
- Signage and environmental graphics
- Event materials
- Production-ready artwork to vendor specification
How the work comes together
Built for the press, not the screen
Format first
Size, stock and finish are part of the design.
Files to specification
Color, bleed and fonts prepared for the printer.
A proof before the run
Reviewed where the vendor provides one, while corrections are cheap.
Reports & eBooks
Long documents designed to be read to the end.
Annual reports, whitepapers and gated content.
- Report and eBook layout
- Data visualization
- Whitepapers
- Editorial templates
- Reading order and navigation
How the work comes together
Architecture before layout
Reading order first
Chapter rhythm set before any page is designed.
Data made legible
Charts redrawn so the numbers read at a glance.
A template for next time
The next edition is built from it.
Bring the brief. Leave with a direction.
Social Creative
A visual grammar for brands that post every week.
Organic social, for brands that post often.
How the work comes together+
What keeps a feed recognizable
A small visual grammar
The few rules everyday posts start from.
Planned against the calendar
Scheduled work, with slack for timely posts.
Reviewed as a feed
Checked in the grid and in sequence, not post by post.