Branding
A recognizable identity, with rules that help it stay recognizable.
For new companies and established brands whose identity no longer matches what they have become.
When it is needed
When the identity stops holding together.
The logo may still work while everything around it drifts. Type, color, imagery and voice get interpreted differently, and the brand becomes harder to recognize from one touchpoint to the next.
Scope
What the identity has to carry
- Positioning and identity principles
- Logo and core visual system
- Type, color, imagery and voice
- Guidelines and starter applications
Approach
The rules that make it recognizable
Find the constant
Define what should remain recognizable wherever the brand appears.
Build the language
Develop the logo, type, color, imagery and voice together, then try them on real applications.
Make it usable
Write the rules and provide starter applications so the identity can be extended without being reinterpreted each time.
Bring the brief. Leave with a direction.
Usually bought as
Projects
This work creates something new with a defined end, so it is scoped and priced as a project.
Typically from $25,000
