Digital & Marketing
Landing Pages
One page, one action, matched to the ad that sent them.
For campaigns, launches and paid traffic.
When it is needed
Carry the promise through the click.
The ad said something specific. The click lands on a general page with ten things to do and no mention of the one. That break between the ad and the page is where the spend leaks out. A landing page exists to keep a single promise and make a single action easy to take.
Approach
One promise, one action
The single action
Set the one action the page exists for.
Message match
Hold the message from the ad or email through to the page.
Variants, then build
Prepare variants worth testing, then build or hand off.
Scope
The page, its message and its variants
- Landing-page design
- Copy structure and hierarchy
- Message match from source to page
- Test variants
- Build or handoff
Bring the brief. Leave with a direction.
Usually bought as
Marketing Creative
Demand for this work rarely stops, so it usually runs on a Marketing Creative plan.
From $5,000 / month
