Creative & Brand
Packaging
One pack system that holds the brand, the information and every variant.
For a single product or a full range.
When it is needed
Recognized first. Read next.
A pack has a few seconds to be recognized and the rest of its life to be read. It carries the brand on the front, the required information on the back, and has to do both again for every flavor, size and language without the range quietly coming apart.
Approach
Front, information, range, production
The front
Recognition in seconds.
The information
Everything that must be present and legible.
The range
Rules so variants stay related as the line grows.
Production
Dieline artwork prepared to the vendor specification.
Scope
One product, or a whole range
- Packaging concepts
- A SKU and range system
- Dieline artwork
- Retail and eCommerce imagery
- Variant rules for color, naming and information
Bring the brief. Leave with a direction.
Usually bought as
Projects
This work creates something new with a defined end, so it is scoped and priced as a project.
Typically from $15,000
